ETBA
Marketing Analytics Workshop, Two Part Series with Brooke Huckerby
Stop Guessing, Start Growing | Two Part Marketing Analytics Workshop
Workshop Date/s: 15th & 22nd September, 2026
Workshop Time: 11:00am - 12.30pm AEST including 20min Q&A.
Cost: $89 inc GST (includes both sessions)
Brooke Huckerby is a Marketing Analytics Strategist and Mentor.
With really positive feedback from Brooke's workshop session at the 2026 Equine Business Summit, Brooke is back to bring you a two part series.
Part 1 | What's Working in Marketing Right Now
Understand what’s working in marketing right now, where the biggest opportunities lie, and how AI is changing the way customers discover businesses. Learn how to optimise for AI search through platforms like ChatGPT, Claude and Gemini, with practical prompts to get started, and use your existing Google and AI data to understand your performance. We’ll also define your target audience through a practical, data-led exercise, leaving you with a clear audience profile, practical AI tools and a competitive advantage ready to take into Session Two.
Part 2 | Get Hands On With Google Analytics
Get confident navigating GA4 and make sure your setup is capturing the key data you need to make better marketing decisions. We’ll look at how to connect Google Search Console, understand where your audience is coming from, and identify which channels are bringing new customers to your website and which are driving repeat engagement. Through real examples, you’ll learn how to read your channel data, understand your overall marketing mix, identify gaps and recognise which channels are, and aren’t, pulling their weight. You’ll leave with a clear picture of your current marketing performance and the confidence to make smarter, data-informed decisions about where to focus your time and resources next.
This workshop is completely different to what participants learnt at the 2026 Equine Business Summit. This is an online workshop via Zoom.
Limited seats available.
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Who is Brooke Huckerby?
Brooke Huckerby is a Marketing Analytics Strategist and Coach, as well as the Founder of Penn & Lytics. Bringing over a decade of marketing experience and eight years specialising in analytics.
Penn & Lytics is a marketing analytics consultancy dedicated to empowering small
business owners and marketing specialists to take the guesswork out of their
marketing.
Penn & Lytics exists to make marketing data feel clear, useful, and actionable, without
the overwhelm. Brooke helps businesses get clear on what's working, what's not, and
where the real opportunities lie. Not as a future project, but as something they can act on straight away.
Every engagement is built around leaving with something tangible, a
clearer picture, a next step, a decision that's easier to make because the data is finally
working for them.
How do I access the workshop?
To register for this workshop, simply add to cart and complete your purchase.
Once complete, you will receive an email from ETBA with all relevant access and workshop information, including the access link for the workshop.
What are the benefits of workshops?
ETBA Workshops have been designed to provide accessible, high-quality training and education to the Australian equestrian industry through online, interactive webinars delivered by specialist professionals, coaches and industry experts.
Our workshops make it easier for equestrian professionals, businesses and participants to continue learning, developing their skills and staying connected with the industry, no matter where they are located.
Workshop Benefits
Join from anywhere
Access high-quality training online, removing the barriers of travel, time and location.
Access industry specialists
Learn from experienced trainers, coaches and professionals at an accessible price, with exclusive ETBA and group training offers available.
Keep learning year-round
Participate in regular monthly workshops covering relevant topics designed to support continued professional development across the equine industry.
Stay connected
Build your knowledge while staying connected to the broader equestrian community and gaining access to exclusive ETBA events and opportunities.
- Learn from anywhere
- Accessible group training pricing
- Specialist coaches certified by ETBA