About ETBA

ETBA (Equestrian Trade & Business Australia)

At Equestrian Trade and Business Australia, our mission is to drive collaboration and growth across the equestrian industry.

We provide events and a platform where businesses, whether startups or established enterprises, can connect, learn, and thrive.

Through our annual summits, workshops, and online resources, we foster a united industry where shared knowledge and collaboration lead to collective success.

Join us as we work to strengthen, grow, and elevate the equestrian community for the benefit of all.

supporting the industry

"We were tired of feeling alone in a disconnected industry, so we set out to change that and build the equine business community we always needed."

The founders of Equestrian Trade and Business Australia set out to unite entrepreneurs, teams, and professionals, building a supportive space where connections are made, knowledge is shared, and businesses thrive. As ETBA enters its fourth year of operations, with clear year-on-year growth, it’s evident that we are successfully filling a vital gap in the industry.

What we're about

Our mission

Unifying Events for Growth

We design remarkable gatherings, like our annual Equine Business Summit, to bring together equestrian entrepreneurs and professionals, fostering meaningful connections and actionable insights.

Collaboration for Collective Growth

We unite equestrian businesses and professionals to share knowledge, resources, and opportunities, fueling collective progress.

Empowering Industry Leaders

From targeted workshops to panel discussions, our events help equestrian businesses stay ahead of trends, discover new opportunities, and forge partnerships that elevate the entire industry.

Hannah Jayde Basetti, Founder and Managing Director of ETBA

Leading Equestrian Trade and Business Australia, Hannah is passionate about helping businesses grow, individuals developing and believes in the power of connection and collaboration. In 2019, she developed The Riders Pod, an equestrian-first health and wellness management app, which she later sold to the international app company Equilab. Hannah then took the lead in the growth of Ridely App in Australia and New Zealand, alongside many other equestrian brands and businesses through her marketing consultancy Equestrian Insights. Now working with premium off-road industry leader Titanium Caravans, helping drive growth through strategic marketing and event initiatives.