Kylie Rogers joined the Victoria Racing Club in September 2024 with a clear vision: to maintain the Club’s position as a world-class leader in racing and events, strengthen its membership offering and ensure the horse remains at the heart of every initiative.

Kylie brings extensive experience in commercial leadership, media and fan engagement. Prior to joining the VRC, she served as Executive General Manager of Customer and Commercial at the Australian Football League, where she oversaw the league’s revenue and fan divisions. Her portfolio included corporate partnerships, broadcast relationships with organisations such as the Seven Network, Foxtel and Kayo Sports, as well as advertising sales, licensing and retail, membership, premium hospitality, ticketing and events, marketing, digital media, Marvel Stadium operations, and fan growth strategy.

Earlier in her career, Kylie was Managing Director of Mamamia, where she led significant growth and profitability both in Australia and internationally. She also spent 17 years at Network Ten in senior commercial leadership roles, including National Commercial Director.

With a career spanning sport, media and major events, Kylie brings a wealth of experience in building audiences, driving commercial growth and delivering world-class experiences for fans and members alike.

Charlie Blomfield is a born-and-bred Queenslander now based in Central NSW, producing premium equine hay under the brand GreatHAY. With a focus on quality, consistency and performance, Charlie has built a reputation for supplying high-quality hay tailored to the needs of performance horses and discerning equine businesses.

Charlie’s perspective on business and agriculture has been shaped by a diverse career path, having worked in environments as varied as Kowanyama in Far North Queensland, Cairo in Egypt, and now Canowindra in regional New South Wales. These experiences have given him a broad, global outlook and a deep appreciation for how innovation, adaptability and leadership influence success across industries.

His career has been defined by a willingness to challenge expectations, agitate the status quo and pursue high performance at every level of an organisation. Whether it’s business strategy, people management or operational execution, Charlie is passionate about building systems and teams that consistently deliver exceptional results.

Today, through GreatHAY, Charlie combines his strategic mindset with a practical, hands-on approach to agriculture, continually pushing for better outcomes for both the equine industry and the businesses that support it.

Greg Childs is a former Group 1 winning jockey whose career spanned decades at the elite level of international thoroughbred racing. Widely respected for his skill, consistency and professionalism, Greg rode winners across New Zealand, Australia, Hong Kong, Singapore, Malaysia, Dubai and the United States, building a reputation as one of the most accomplished riders of his era. Among the many outstanding horses he partnered, the legendary mare Sunline and champion Northerly remain career highlights.

Across his career, Greg secured two Victorian metropolitan jockeys’ premierships and the prestigious Scobie Breasley Medal, recognising excellence in riding and sportsmanship.

Following his retirement from the saddle, Greg has remained deeply involved in the industry, as the founder of VIPA Safety, a company dedicated to improving rider protection through the development of innovative safety vests.

Drawing on Greg’s decades of experience in the saddle, VIPA vests are engineered using lightweight materials and impact-absorbing foam to reduce injury risk while allowing riders to move naturally. Today, VIPA body protectors are used by jockeys and equestrians across Australia and internationally, with models tested to recognised safety standards and approved for use across multiple equestrian disciplines.

Brooke Huckerby is the founder of Penn & Lytics and a marketing strategist who helps small business owners and marketers move from “I think” to “I know” in their marketing.

With over 13 years in digital marketing and 9 years specialising in analytics, Brooke is known for translating messy data into clear insights and practical action. Her work focuses on helping businesses understand what’s actually working in their marketing, so they can focus their energy on the channels, content, and decisions that drive real results.

Because better marketing doesn’t come from doing more, it comes from knowing where to focus next.