{"product_id":"marketing-analytics-workshop-with-brooke-huckerby","title":"Marketing Analytics Workshop with Brooke Huckerby","description":"\u003ch2 class=\"image-with-text__heading inline-richtext h4\"\u003eStop Guessing, Start Growing | Two Part Marketing Analytics Workshop\u003c\/h2\u003e\n\u003cdiv class=\"image-with-text__text rte\"\u003e\n\u003cp\u003e\u003cstrong\u003eWorkshop Date\/s:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e15th \u0026amp; 22nd September, 2026\u003cstrong\u003e\u003cbr\u003eWorkshop Time:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e10.00am - 11.30am AEST\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eincluding 20min Q\u0026amp;A.\u003cstrong\u003e\u003cbr\u003eCost:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e$79 inc GST (includes both sessions)\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eBrooke Huckerby is a Marketing Analytics Strategist and Mentor.\u003cbr\u003e\u003cbr\u003eWith really positive feedback from Brooke's workshop session at the 2026 Equine Business Summit, Brooke is back to bring you a two part series.\u003cbr\u003e\u003cbr\u003ePart 1 | What's Working in Marketing Right Now\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eUnderstand what’s working in marketing right now, where the biggest opportunities lie, and how AI is changing the way customers discover businesses. Learn how to optimise for AI search through platforms like ChatGPT, Claude and Gemini, with practical prompts to get started, and use your existing Google and AI data to understand your performance. We’ll also define your target audience through a practical, data-led exercise, leaving you with a clear audience profile, practical AI tools and a competitive advantage ready to take into Session Two.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003ePart 2 | Get Hands On With Google Analytics\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eGet confident navigating GA4 and make sure your setup is capturing the key data you need to make better marketing decisions. We’ll look at how to connect Google Search Console, understand where your audience is coming from, and identify which channels are bringing new customers to your website and which are driving repeat engagement. Through real examples, you’ll learn how to read your channel data, understand your overall marketing mix, identify gaps and recognise which channels are, and aren’t, pulling their weight. You’ll leave with a clear picture of your current marketing performance and the confidence to make smarter, data-informed decisions about where to focus your time and resources next.\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eThis workshop is completely different to what participants learnt at the 2026 Equine Business Summit. This is an online workshop via Zoom.\u003c\/em\u003e\u003cem\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003eRegistration, opening soon.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ETBA","offers":[{"title":"Default Title","offer_id":53726628970790,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/1317\/5846\/files\/1_ff7d5e4b-b81d-4921-a47e-2426181c3fec.png?v=1787109997","url":"https:\/\/www.equinebusiness.com.au\/products\/marketing-analytics-workshop-with-brooke-huckerby","provider":"ETBA","version":"1.0","type":"link"}